Who we are
Ethos Origen is a trading name of Ser Azul Collective LLC, a limited liability company registered in New Mexico, USA. In this policy, “we”, “us” and “our” mean Ser Azul Collective LLC. We decide how your personal data is used, which makes us the data controller.
Questions about this policy or your data: info@ethosorigen.com.
What we collect
- When you ask for the free checklist or join the Blue Compass waitlist: your first name, your email address and, if you choose to tell us, which describes you best (you run your own operation, you work for an operation, or you are starting out). We also record that you gave consent and when.
- When you book the mentorship: your name and email address, the product you bought and the amount paid. Payment card details are entered on Stripe’s checkout page and processed by Stripe; Ethos Origen never sees or stores your full card details.
- When you book a session time: Calendly collects your name, email address, the time you choose and your answers to the booking questions (for example, which operation you would like to work on).
- When you use the contact form: your name, your email address and your message, received through Netlify Forms.
- When you visit the site: our hosting provider keeps basic technical logs (such as IP address, browser type and the pages requested) for security and to keep the site running. We do not currently use any analytics. If we add it, it will be a cookieless tool that counts visits without identifying you, and we will name it on this page.
We do not ask for, and ask you not to send, sensitive information such as health details.
Why we use it, and the legal basis
| What we do | Legal basis |
|---|---|
| Send you the checklist, the waitlist emails and related emails about our services | Your consent, given on the form. You can withdraw it at any time by unsubscribing. |
| Deliver the mentorship you bought: scheduling, sessions, follow-up documents and receipts | Performance of a contract with you |
| Reply to a message you sent through the contact form | Your consent, given on the form, and our legitimate interest in answering enquiries |
| Keep the site secure and working | Our legitimate interest in running a secure, working website |
| Keep payment and accounting records | Legal obligations, such as tax and accounting rules |
We do not sell your personal data, and we do not use it for automated decisions that affect you.
Cookies and tracking
The site does not use tracking or advertising cookies, so there is no cookie banner. Stripe and Calendly may set their own cookies on their own pages when you pay or book; their policies apply there.
Our emails may record whether they were opened and which links were clicked, so we can see which emails are useful and stop sending ones that are not. If you would rather this was not recorded, tell us at info@ethosorigen.com and we will switch it off for you; you can also block images in your email app.
Who processes your data for us
We use a small number of service providers, each bound by their own terms and data protection commitments:
- Netlify hosts the website, runs our sign-up and payment functions and receives contact form messages.
- Brevo (Sendinblue SAS, France) stores our mailing list and sends the checklist, waitlist and mentorship emails.
- Stripe processes payments for the mentorship.
- Calendly handles session scheduling.
- WhatsApp (Meta) carries messages if you choose to contact us there; its own privacy policy applies to those chats.
- Google hosts our email, where replies, messages to info@ethosorigen.com and contact form notifications arrive.
International transfers
Ser Azul Collective LLC is based in the USA, and several of the providers above store or process data in the USA and other countries. Where your data moves from the UK, the European Economic Area or another country with transfer rules, we rely on our providers’ transfer safeguards, such as the European Commission’s Standard Contractual Clauses or the EU-US Data Privacy Framework, where they apply.
How long we keep it
- Mailing list data: until you unsubscribe or ask us to delete it. After you unsubscribe, we keep your email address on a suppression list only so we do not email you again.
- Mentorship records (purchase, booking and the documents produced for you): for up to seven years, which covers tax and accounting rules, and otherwise no longer than needed to support you.
- Contact form messages: for as long as needed to answer you and deal with any follow-up.
- Technical logs: for the short periods our hosting provider sets.
Your rights
Depending on where you live, you may have the right to:
- access the personal data we hold about you;
- correct data that is wrong or incomplete;
- ask us to delete your data;
- object to or restrict how we use it, and ask for a copy in a portable format;
- withdraw consent at any time, without affecting what was done before;
- unsubscribe from our emails using the link at the bottom of every email.
To use any of these rights, email info@ethosorigen.com. We aim to reply within one month.
If you are unhappy with how we have handled your data, you can complain to a data protection supervisory authority, for example the one in the country where you live or work. We would appreciate the chance to deal with your concern first.
Children
This site and our services are for adults working in, or preparing to work in, aquatic tourism. We do not knowingly collect data from anyone under 16.
Changes to this policy
If we change this policy, we will update the date at the top of this page. If a change is significant, we will tell people on our mailing list by email.
Contact
Ser Azul Collective LLC, trading as Ethos Origen · New Mexico, USA · info@ethosorigen.com